THE AWRA AMBA EXPERIENCE
Re-think a beautiful world
THE PROJECT IN DETAIL
Forty years ago, in a poverty-stricken, patriarchal part of Ethiopia, a young man called Zumra Nuru decided that he’d had enough. He wanted to live in a world where women and men were equal and where traditions and religion did not dictate every aspect of life. With 19 people, he founded a new village, with new values. Together they created a progressive manifesto for a new way of life… read more
The Awra Amba Experience is an interactive documentary, designed specifically for the web. The documentary tells the story of how a small community in Ethiopia has combatted poverty and changed deeply engrained traditional values to pave way for a better life. Viewers will be able to navigate through the Awra Amba village on an interactive landscape and explore 10 short documentaries as well as a wealth of different multimedia elements… read more
Having explored the Awra Amba Experience, viewers are invited to participate in an online dialogue, during which they can connect with the Awra Amba community and share their thoughts with other viewers around the world. Discussion topics include gender equality, the role of tradition and religion in society, education, elderly care, aid, development and sustainable living, among others. These are issues that we can all make progress on, so long as we talk about them… read more
IN A NUTSHELL
Where is Awra Amba?
Awra Amba is located in the rural part of the Amhara region of Ethiopia, 65km north of Bahir Dar in Woji Kebele. It is a small village (17,5 hectares) with just under 500 inhabitants. Check out the map here.
What does the Awra Amba community think?
Where can I find out more?
Why an interactive documentary?
Having made a 30-minute short documentary about life in Awra Amba (2010), we felt that there was much more to tell about the way the community lives and thinks. We wanted people to understand what Awra Amba is really about and to create a dialogue between Awra Amba and the audience. That is why we have decided to tell the story in an interactive web experience, and to make use of social media platforms to facilitate a global debate.
Who is behind the project?
The Awra Amba Experience is a creative collaboration between the Awra Amba Community and an international team of professional filmmakers, designers, illustrators, web developers, musicians, sound designers and translators working together to create an amazing story in a new format. The project is produced by Write This Down, an award-winning film and digital production company based in the UK.
How can I get involved?
We’d love you to get involved! You can keep up to date with news about the project on Facebook or Twitter, and help share all the free material that we have produced. If you would like to help by translating the project into your language please get in touch with us. Soon we will also launch a crowd-funding campaign for the next stage of our project. Details to follow…Facebook Twitter