Want to use The Awra Amba Experience in your classroom and receive our teachers pack full of activities discussion guides? Register your details here to find out more.



Want to share or use The Awra Amba Experience in your own network, community or organisation? Register your interest here and we will send you some information.



Interested in exploring Awra Amba? Soon the experience will be available for your computer or tablet. Sign up here to receive updates on the project first!

Zuhone with husband




Where is Awra Amba?

Awra Amba is located in the rural part of the Amhara region of Ethiopia, 65km north of Bahir Dar in Woji Kebele. It is a small village (17,5 hectares) with just under 500 inhabitants. See where it is on the map here.

How is the Awra Amba community involved?

The idea for this project was triggered in 2010 after a series of creative meetings between the filmmaking team and the Awra Amba community on how to best tell their story to the the world. The Awra Amba Community wishes to share their tales, expertise and innovations through visual media and to open a dialogue with individuals and communities around the world, interested in making positive change. Our aim is to enable Awra Amba to create these connections, to provide a platform for knowledge-exchange and to build an international network of global, local change-makers, wishing to foster a culture of co-creation and social innovation.

Where can I find out more?

Why an interactive documentary?

Having spent several months in Awra Amba, we realised that their story is hugely important and multi-faceted, and that it simply could not fit into a traditional, linear film. The best way to understand Awra Amba is to visit them. This being out of bounds for most people, we have carefully crafted an immersive aesthetic and soundscape, that evokes the feeling of being there in person.  We have worked together with the community to build a space where people can experience their phenomenal stories and draw inspiration and concrete solutions to make change in their own communities.

An interactive format allows us to seamlessly integrate audience interaction and discussions within the experience. All the stories within The Awra Amba Experience are designed to spark conversations, making it an ideal tool for educators, researchers and activists. We believe that The Awra Amba Experience has the power to engage, inspire and mobilise change-makers around the world.

Who is behind the project?

The Awra Amba Experience is a creative collaboration between The Awra Amba Community and an international team of professional filmmakers, designers, illustrators, web developers, musicians, educators, sound designers and translators from seven different countries. The project is produced by Write This Down, an award-winning film and digital production company, based in Helsinki.

How can I get involved?

Huge thanks to everyone who supported us through our crowdfunding campaign on IndieGoGo. The campaign is now over, but you can continue supporting the project by purchasing something from our web shop here. All proceeds go to helping us finish the documentary. There are a lot of beautiful images and video clips available on our social media sites, that we invite you to share with your friends and family.

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