Awra Amba | re-think a beautiful world
A 360 degree interactive documentary about a special village in Ethiopia
interactive documentary, awra amba, village ethiopia, 360 documentary


The Awra Amba Experience is a fun and interactive collection of beautiful and compelling real-life content to kick-start learning experiences and discussions.



The interactive documentary is accompanied by a global outreach campaign designed to engage, inspire and mobilise change-makers around the world.



Interested in exploring Awra Amba virtually and watching the documentaries? Soon the experience will be available on your laptop or tablet.

Zuhone with husband








Where is Awra Amba?

Awra Amba is located in the rural part of the Amhara region of Ethiopia, 65km north of Bahir Dar in Woji Kebele. It is a small village (17,5 hectares) with just under 500 inhabitants. See where it is on the map here.

How is the Awra Amba community involved?

This project was triggered in 2010 by a wish from the Awra Amba Community to share their story with the world and to connect with communities and people around the world, who are trying to make change on a grassroots level. Despite not being connected to the internet back in 2010, the community understood the power and reach of social media.
Today the Awra Amba Community has a slow internet connection, which is improving all the time. Through this collaborative project, they will be able to connect with other change-makers to exchange knowledge, ideas and resources.The project will undoubtedly raise a lot of questions surrounding the community’s ideology and way of life. Awra Amba is preparing for this and aims to create a community blog where they will share news and updates from the village regularly, offering ways in which people can get involved with some of their development projects and educational initiatives.
“We want to open up a dialogue with the outside world, so that we have the chance to talk directly with our audience and to build up an international network. That is why we are working with Paulina and Serdar on this interactive documentary, which will not only tell our story but allow us to connect with the rest of the world to share our ideas and learn from others.”
Zumra Nuru, Founder of The Awra Amba Community, 2013

Where can I find out more?

Why an interactive documentary?

Awra Amba is a magical village that exemplifies a concentration of positive human values and tales that are universally touching and inspirational. We have worked together with the community to build a space where people can experience these phenomenal stories and draw inspiration and concrete solutions to make change in their own communities.

Having spent several months in Awra Amba, we realised that their story is hugely important and multi-faceted, and that it simply could not fit into a traditional, linear film. The best way to understand Awra Amba is to visit them. This being out of bounds for most people, we have carefully crafted an immersive aesthetic and soundscape, that evokes the feeling of being there in person.

The Awra Amba Experience bring the visitor as close as possible to the spaces, textures, sounds and people’s everyday lives in the village. All the stories within The Awra Amba Experience are designed to spark conversations, to make the world smaller, and to connect people with each other. Awra Amba’s fascinating and universal story will engage, inspire and mobilise change-makers around the world.

Who is behind the project?

The Awra Amba Experience is a creative collaboration between The Awra Amba Community and an international team of professional filmmakers, designers, illustrators, web developers, musicians, educators, sound designers and translators from seven different countries. The project is produced by Write This Down, an award-winning film and digital production company based in the UK.

How can I get involved?

Huge thanks to everyone who supported us through our crowdfunding campaign on IndieGoGo. The campaign is now over, but you can continue supporting the project by purchasing something from our web shop here. All proceeds go to helping us finish the documentary. There are a lot of beautiful images and video clips available on our social media sites, that we encourage you to share with your friends and family, to raise awareness of the project.

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