wra Amba is a home-grown community in Northern Ethiopia, that has lifted itself out of poverty and created a sustainable and socially just way of life.
Founded by an illiterate farmer in 1972, Awra Amba started with only 19 people but has since transformed into a gender-equal democracy, where most people to go university.
The Awra Amba Experience is an innovative interactive documentary and a social impact campaign that will engage, inspire, and mobilise change-makers around the world.
Interested in exploring Awra Amba virtually and watching the documentaries? Soon the experience will be available on your laptop or tablet.
IN A NUTSHELL
Where is Awra Amba?
Awra Amba is located in the rural part of the Amhara region of Ethiopia, 65km north of Bahir Dar in Woji Kebele. It is a small village (17,5 hectares) with just under 500 inhabitants. See where it is on the map here.
How is the Awra Amba community involved?
Where can I find out more?
Why an interactive documentary?
Having spent several months in Awra Amba, we realised that their story is hugely important and multi-faceted, and that it simply could not fit into a traditional, linear film. The best way to understand Awra Amba is to visit them. This being out of bounds for most people, we have carefully crafted an immersive aesthetic and soundscape, that evokes the feeling of being there in person. We have worked together with the community to build a space where people can experience their phenomenal stories and draw inspiration and concrete solutions to make change in their own communities.
An interactive format allows us to seamlessly integrate audience interaction and discussions within the experience, without having to leave the story world. All the stories within The Awra Amba Experience are designed to spark conversations, making it an ideal tool for educators, researchers and activists. By telling the story in this way, we believe that The Awra Amba Experience has the power to engage, inspire and mobilise change-makers around the world.
Who is behind the project?
The Awra Amba Experience is a creative collaboration between The Awra Amba Community and an international team of professional filmmakers, designers, illustrators, web developers, musicians, educators, sound designers and translators from seven different countries. The project is produced by Write This Down, an award-winning film and digital production company based in the UK.
How can I get involved?
Huge thanks to everyone who supported us through our crowdfunding campaign on IndieGoGo. The campaign is now over, but you can continue supporting the project by purchasing something from our web shop here. All proceeds go to helping us finish the documentary. There are a lot of beautiful images and video clips available on our social media sites, that we encourage you to share with your friends and family, to raise awareness of the project.Facebook Twitter